GRAND RAPIDS, Mich. - March 20, 2018 — Ranir, a global leader in private label consumer oral care products, is the Association for Corporate Growth of Western Michigan’s 2018 Outstanding Growth Award recipient. The annual award honors a local company that demonstrates sustained growth in sales, profitability, employment, and community involvement.
Ranir has nearly doubled in size the last five years and its top and bottom line grew by more than 25 percent over the past two years. With a commitment to innovation and customer service, the company has expanded its oral care product assortment to drive category growth, while making strategic acquisitions that capitalized on synergies and scale, and allowed Ranir to enter new oral care segments. The company has successfully completed three acquisitions in the past two years: REMBRANDT®, the original at-home teeth whitening brand; Brushpoint, a Toronto-based store brand manual and power toothbrush company; and Solent Group Holdings Limited Oral Care business.
“A key driver of our growth has been a company-wide commitment to our purpose of delivering millions of affordable, healthy smiles every day,” said Ranir CEO Rich Sorota. “We’re honored to be joining the impressive list of Outstanding Growth Award recipients, and we’re excited about the future of our company as we continue to build on this momentum.”
Ranir makes and markets over 4 billion oral care products each year—power and manual toothbrushes, flossers, toothpaste, whitening products—and sells them through the world’s leading retailers in over 40 countries. Established in Grand Rapids in 1979 as a small private label manufacturer, today Ranir’s leadership extends beyond its West Michigan global headquarters with offices and plants in Europe and South Asia, and strategic supplier partners across the globe.
Past Outstanding Growth Award recipients include Comfort Research (2017), Open Systems Technologies (2016), JR Automation Technologies, LLC (2015), Founders Brewing Co. (2014), and Zeeland Farm Services (2013), among others.