GRAND RAPIDS, Mich. – Oct. 26, 2017 – Ranir LLC, a leading global manufacturer of store brand and value branded oral care products, announced it received MiBiz’s “M&A Deals & Dealmakers” Award in the category of deals valued under $25 million for the acquisition of the REMBRANDT® teeth whitening brand.
MiBiz’s M&A Deals & Dealmakers Awards spotlight best practices and excellence related to mergers, acquisitions and deal-making throughout the West Michigan region and are judged by a group of executives, attorneys and advisors.
REMBRANDT is an established leader in teeth whitening products and through the acquisition, Ranir gained access to all of REMBRANDT's product technology through the integration of the REMBRANDT consumer product portfolio, including whitening toothpastes, whitening strips, whitening systems and mouth rinses. This served as an important strategic acquisition for Ranir as it provided opportunities for further expansion into the value-level segment of whitening, while offering a strong array of products at more affordable price points compared to the category leaders.
“As Ranir continues to expand its mission of delivering millions of affordable, healthy smiles, we are honored to be recognized as a MiBiz M&A award winner,” said Ranir CEO Rich Sorota. “The acquisition of REMBRANDT provided the Company well-known, original brand along with added whitening expertise to complement Ranir’s full portfolio of high-quality, affordable store brand oral care products.”
While Ranir has historically focused on the store label industry, this move aligned with the company's overall focus on quality, affordable oral care, as well as experience with the branded oral care segments through the market-leading Plackers brand, a suite of oral care solutions including a comprehensive line of dental flossers and oral hygiene accessories. With REMBRANDT, Ranir has driven new awareness and activity at every level of the whitening segment, with premium manufacturers and store brands benefitting from a strong new branded value teeth whitening option on shelf.
Winners were honored during the M&A Awards reception on Tuesday, October 17 at the Goei Center in downtown Grand Rapids, Mich.