GRAND RAPIDS, Mich. - January 6, 2020 — Ranir, LLC, a Perrigo Company plc (NYSE;TASE: PRGO) subsidiary and leading global manufacturer of store brand and value brand oral care products under the Plackers® and REMBRANDT® trademarks, today announced it has acquired the oral care assets of Culver City, California-based Steripod, a leading toothbrush accessory brand and innovator in the toothbrush protector market. Terms of the deal were not disclosed.
The deal includes Steripod’s portfolio of toothbrush protectors, kids’ products and tongue cleaners.
The acquisition of Steripod strongly complements Ranir’s current portfolio of oral care products and represents opportunities for growth, allowing Ranir to leverage its innovation platform in the development, manufacture and marketing of store brand oral care products. The combined organization will feature an innovative product line dedicated to advancing the self-care mega-trend through enhanced retail relationships and a broader distribution network that offers increased international and ancillary market exposure.
“I am pleased to announce an acquisition that we believe advances Ranir’s mission and further enhances a strategic growth platform that has proven to provide consumers with access to quality, affordable oral health solutions,” said Rich Sorota, president and chief executive officer of Ranir. “Steripod is a leading innovator in the toothbrush protector category. This acquisition fits nicely within our model of pursuing attractive growth opportunities that advance our position as leaders in oral self-care. Our organizations are jointly dedicated to ensuring customer health and safety through innovative products, and we are better positioned than ever to execute on our commitment to ‘Delivering Millions of Affordable, Healthy Smiles’ every day.”
“I’m delighted that Steripod products are going to be part of the Ranir portfolio of oral care products,” said Paul Krok, Steripod’s Founder and Chief Executive Officer. “I’ve always viewed Ranir as a leader in the oral care category and I am excited to see what the company will accomplish with this brand.”
Ranir will integrate Steripod’s oral care line into its existing portfolio and, over time, expects the acquisition to result in profitable revenue growth through innovation, adjacent product category expansion and targeted geographic growth.
Steripod is currently available at major retailers nationwide including Bed, Bath & Beyond, CVS, Target, Walgreens and Walmart, or online at Amazon or GetSteripod.com.
D.A Davidson served as the financial advisor and Buchalter served as legal counsel to Steripod. Warner Norcross + Judd LLP served as legal counsel to Ranir.
About Perrigo Company plc
Perrigo Company plc (NYSE; TASE: PRGO) is dedicated to making lives better by bringing "Quality, Affordable Self-care Products™" that consumers trust everywhere they are sold. The Company is a leading provider of over-the-counter health and wellness solutions that enhance individual well-being by empowering consumers to proactively prevent or treat conditions that can be self-managed. Visit Perrigo online at http://www.perrigo.com.
Ranir, a subsidiary of Perrigo Company plc (NYSE;TASE: PRGO), is a leading global manufacturer of store brand private label consumer oral care products including power and manual toothbrushes, toothbrush protectors, teeth whiteners, dental floss, flossers and interdental brushes. Its products, which include some of the world’s largest oral care store brands, can be found at major retailers in more than 50 countries. Ranir is dedicated to advancing Perrigo’s mission within the oral care segment to make lives better with “Quality, Affordable Self-care Products™” that consumers trust everywhere they are sold.
Developed by doctors and independently tested for efficacy at an accredited lab, Steripod is a clip-on protector that fits any standard or electronic toothbrush. Each Steripod contains thymol – found in many mouthwashes and oral antiseptics – and a patented design to help keep your toothbrush fresh and clean for up to three months. Simply clip it on your electric or manual toothbrush and it goes to work; no cables or batteries are needed. You can use it at home, work, the gym, school or when your travel. Learn more at GetSteripod.com. Follow Steripod on Facebook, Twitter and Instagram.
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